There is no favorable wind for a boat with no course

Importance of Defining Objectives in a Digital Strategy

My grandmother used to say this phrase to me, back in my teenage years, every time I seemed kind of disoriented. Something similar happens with digital strategies: starting any strategy without having clear your objectives and without these objectives being measurable, is not correct. It’s like keeping money into your pants with a broken pocket.

A few years ago, Mandala Digital Marketing started working with a real estate agent located in the United States. This client came to us to manage her social networks because, a few weeks earlier, she had heard at a conference that social media would help her deepen relationships with her clients. She wanted to get closer to her clients in order to get more referrals. A month after starting, she complained because she hadn’t been able to sell houses on Facebook, and the answer was clear: that was not the objective we set! After an important discussion, she understood and went ahead with us, but if we hadn’t had a clear objective since the beginning, this story wouldn’t have a happy ending.
Charting goals is usually an apparently easy task, but it’s not always the case. Most of the time, clients come to us with a specific need: “I want someone who can manage my social networks,” or “I want to build a website”. What we do at Mandala Digital Marketing is turning our clients´ request into a question: What do you want social networks management for? What do you want a website for? “What do you want this for?” is precisely the objective. That’s why you must first consider the need you have, and this will guide the strategy to use. Otherwise, both the client and the agency will drive a lost ship in the vastness of the ocean.

So, before you think about hiring a digital marketing agency to manage your networks, you must be clear on what you want to achieve.

Leave a Comment

Your email address will not be published. Required fields are marked *

Scroll to Top